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Privacy Policy

Last updated: June 16, 2025

 

1. Introduction

Empire Aesthetics (“Empire,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.empireaesthetics.com (the “Site”), schedule an appointment, communicate with us, or otherwise engage our medical-spa services (collectively, the “Services”).

 

2. Definitions

 

  • Personal Information means information that identifies, relates to, describes, or could reasonably be linked to a natural person.

  • Protected Health Information (PHI) carries the meaning given in the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).

  • Sensitive Information includes PHI, government-issued identifiers, precise geolocation data, racial or ethnic origin, and any information defined as “sensitive” under applicable law.

 

3. Information We Collect

We may collect the following types of information:

 

  • Identifiers (e.g., name, email address, phone number, date of birth)

  • Health & Treatment Information (e.g., medical history, treatment plans, before/after photos)

  • Commercial Information (e.g., appointment history, products purchased)

  • Device & Usage Information (e.g., IP address, browser type, cookies)

  • Marketing Preferences (e.g., opt-in status for texts or emails via LeadAR)

 

4. How We Use Your Information

We use your information to:

 

  • Provide, customize, and improve our Services

  • Create and manage treatment records

  • Process payments and product orders

  • Communicate about appointments, promotions, and updates

  • Comply with legal requirements (e.g., HIPAA, OSHA)

  • Prevent fraud or unauthorized access

 

5. How We Share Information

We do not sell your personal information. We may share it:

 

  • With service providers (e.g., payment processors, web hosts, LeadAR)

  • With licensed medical professionals involved in your care

  • To comply with legal obligations

  • As part of a business transfer (e.g., merger or acquisition)

 

6. Cookies & Similar Technologies

We use cookies and similar tools to remember your preferences, analyze traffic, and personalize content. You can manage cookies through your browser settings.

 

7. Your Rights and Choices

Depending on your location, you may have the right to:

 

  • Access, update, or delete your information

  • Object to or restrict data processing

  • Receive a copy of your data

  • Withdraw marketing consent

    To make a request, contact privacy@empireaesthetics.com.

 

8. Children’s Privacy

The Site is not intended for children under 13. We do not knowingly collect data from children. If you believe we have, contact us and we will delete it.

 

9. Data Security

We use administrative, technical, and physical safeguards to protect your data, including encryption, secure servers, and access controls. No method is 100% secure.

 

10. Data Retention

We retain personal and medical information as required by law (typically 6–7 years) or for as long as needed for legitimate business purposes.

 

11. International Visitors

If you access the Site from outside the U.S., your data will be processed in the United States. Local data protection laws may differ.

 

12. Changes to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with a revised “Last updated” date.

 

13. Contact Us

If you have questions about this Privacy Policy, contact us at:

Email: empireaes123@gmail.com

Phone: (304) 780-8101

Mail: Empire Aesthetics, 21 Armory Dr, Wheeling, WV 26003

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